When it comes to selling real estate, first impressions matter. Just like home staging helps buyers picture themselves living in a space, staging your vacant land can make all the difference in attracting serious buyers.
The Importance of Staging — Not Just for Homes, But for Vacant Land too.
FIRST THINGS FIRST
Staging your vacant land doesn’t have to break the bank—smart planning can help you focus on what truly adds value. Start by creating a budget that prioritizes high-impact improvements like clearing overgrown areas, defining property boundaries, adding a driveway or path, and showcasing key features such as views or water access.
These small investments can dramatically improve buyer perception and increase resale potential. Avoid overspending on unnecessary extras that don’t boost land value, like decorative landscaping or costly fencing. A clear, well-presented property tells buyers it’s been cared for and ready for their vision.
BUYER TYPE
Before you start staging your vacant land, take time to evaluate the type of buyer most likely to be interested. Your staging goals should align with that buyer’s vision.
For example, if your property offers potential for beautiful views, clearing trees or brush to open sightlines can help buyers imagine their future home. If the land appeals to hunters or outdoor enthusiasts, adding food plots, water access, or hunting blinds can make it a turn-key opportunity.
Understanding your target market ensures every improvement you make highlights the land’s best features and increases its appeal.
LET'S TALK!
Ready to maximize the potential of your property? Connect with our Land Services Team Kyle Berger - 608-412-2199, who brings extensive hands-on experience in land clearing, logging, and improving property value.
From adding ponds, food plots, build sites, or trails, Kyle knows what it takes to make your vacant land stand out. He’ll work with you to create a customized staging plan that fits your budget and highlights your property’s best features—helping you attract the right buyers and get the best return.
Content by LeNae Schwickerath Crawford County Realtor
I met LeNae at a listing of hers in Desoto about a year ago. While that wasn’t the right property, she listened to what I was looking for…and in spite of a very limited market found an ideal property for me. LeNae is hard working, knowledgeable and reliable.